3. Strategy: the four keys

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We have four major keys that we’ve built all the classes around. Knowing these, and keeping them in mind, has guided our creation of this curriculum.

The art

The art is the actual voice work itself: commercials, narration, audiobooks, animation, video games, etc. It’s where most of the schools and coaches around the world concentrate their teaching.

But it’s not all there is to a successful voice over practice.

Not by a long shot.

The commerce

To be successful, you not only have to be a talented voice over performer, executing the art to the best of your ability, but you also have to understand what it takes to run an entrepreneurial concern: your voice over practice. That’s where the commerce we teach comes in.

The science

The science is the technology you need to understand to make your work easy and efficient. The gear you use, the sites you frequent, the recording and editing and so on. It’s no longer a thing to simply say, “Computers and I don’t get along.”

The mindset

This one is huge, and it’s one that we really concentrate on throughout the entire curriculum: how your mind works when it comes to this sometimes really confusing and frustrating pursuit we’ve chosen for our professional lives. Our job is to make sure you can handle all the chatter that can run through your head, and reframe it to make it work for you, in the most useful and satisfying way you can.

So…

…let’s put these strategies into play, by using some very specific tactics (tools, processes, etc.) that will help us get clarity on our future success. Onward.