Your Single-A Self Versus Your Triple-A Self

Photo by Mihai Surdu on Unsplash

Hey there, hero!

It struck me that in the fight to avoid announcer-iness, the single-A version of voicing copy, you might do well to remember the three other A’s.

These can, if you use them as your guide, catapult you to that “conversational” read you’ve heard so much about.

As you approach copy, consider the triple-A version of you.

Here’s what I mean by that.

Hope this helps!



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  1. I have struggled with “conversational” reads. Maybe because I tend to overact, or maybe because sometimes reads I hear on TV and radio just sound bored, at least to me. This sounds like good advice, I’ll give it a try.