Your Single-A Self Versus Your Triple-A Self

One Step At A Time
Five Ways To Have An Excellent Coffee Date With Me
Five Ways To Have A Crappy Coffee Date With Me
Taking Advantage Of The Wisdom Of The Tribe
How To Be A World Class Complainer
The False Nobility Of The Struggle
Watch Out – The Rules Are Going To Change
“Show Me The Secret, Daddy!”
Coaching vs Consulting vs Facilitating
The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired
Let’s Welcome To The Stage…Failure!
Don’t Confuse Price With Value
Whiteboards In The Hallways
Go Wake Up Your Luck
Playing and Planning
The Two Things Most Talent Try to Accomplish Way Too Soon
10,000 Hours To Become Good At Something? Not Really.
The Curse of Knowledge
The Trick Charlie Munger Uses To Make Better Decisions
Everyone’s A Customer, Not Just Your Customers
“What do you mean, you’re a ‘process guy’?”
Pay Attention To Your Storytelling, Not Removing Your Breaths
How To Conquer FOMO (Fear Of Missing Out)
The Problem In Every Commercial Script
The Job In Every Commercial Script
The Secret In Every Commercial Script
How To Pick Your Stage Name
Voice Over Is REALLY Hard. Until It Isn’t.
Helping Make Resolutions Stick
ACX Jobs: They’re ALL SAG-AFTRA-Friendly
Non-Union? You Can Still Open An AFTRA H&R Account. What?
Who Says You Need To “Feel Like It?”
Are You Engaged?
Your Day Job Might Just Be Worth Keeping For A Bit Longer
Want To Learn Something Really Well? Teach It To Others
Don’t Confuse What Works With What You Like
The Lost Keys And The Microphone In My Elevator
My Insane Backup System Plus Two Helpful Tips
What Open Loops Are And Why They Work So Well
Two More Things For Which You Can Use Open Loops
Three Things Not To Say Or Do…When Trying To Learn Something New
Front Burner and Back Burner Project Management
How To Properly List The Accents and Dialects You Perform
My SAG-AFTRA Presentation On VO Demos (Part 1)
My SAG-AFTRA Presentation On VO Demos (Part 2)
A Simple, One-Word Decision-Making Question To Ask Yourself
Ready, Shoot…Aim
How You Can Use The MVP Model As A Performer
How Lazy Can You Be?
Avoid The Struggle Porn
The Robocall Equivalent Of Unsubscribe
Saying Goodbye To A “Failure”
Making Your Links Irresistible
HTTPS Is Not Just For Banks – It’s For You
The Threat That Made Me Create a New Page For LAME
The Resource You Must Guard Most Carefully
How New Media Is Using The Oldest Ad Model Ever
“You Could Be Hit By A Bus!”
Killing Customers With Kindness
I Found Out What She Was Podcasting About
How I Answered Voices.com’s Inquiry
Turning Mountains Into Molehills
Motivation: Your Three Big Needs In A Cool Little Package
Go Ahead. Multitask. But Try It Like This.
The Prodigy Game Doesn’t Deserve This Treatment
I Don’t Want To Go Blind
What Fair Markets Are, And Why Voices.com Isn’t One
Trevor’s Three A’s From Apple On Killing Customers With Kindness
Getting Ready vs. Getting Started
You’ll Never Believe Who Got Rejected By Harvard
There Is No Failure, Only Feedback
Who Is Your Most Dangerous Adversary?
73 Videos In, My First Hater Appears
If You’re The Smartest Person In The Room, Do This ASAP
Your Glasses And Crucial Laptop Positioning Info
One More Insanely Over-engineered Piece Of Gear: My UPS
The Crazy Backward Way IKEA Prices Their Stuff
Voices.com Complained To YouTube That I Violated Their Privacy
The Gig Economy: RIP?
For Your Health: Not Perfect. Just Better.
Celebrate Your Isolation!
Mr. Wonderful Is Actually More Wonderful Than I Thought
Let’s Finally Close The Digital Literacy Gender Gap
The Guaranteed Way To Completely Avoid Criticism
The Two Things People Judge About You Within Seconds
Prioritizing…Nashville Style
Are You Committed? Or Just…Interested?
Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter
How To Voice Copy That’s Set In Italics
Dyslexia, And The Palindromic Poem. The Wha?
Increase Your Chances Of Being Seen And Heard On Facebook
Jamie Has Some Thoughts About Fiverr
Is Simply Discouraging Distracted Driving Enough?
“Young People Are Just Smarter.”
The Real Purpose Of The “Can You Hear Me?” Phone Scam
Beware Of Overkill
Laying Down The Perfect Slate
An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?
10 Rules of Profitable Self Discipline from Napoleon Hill
AMA (Ask Me Anything): Here Are The Answers (Part 1)
AMA (Ask Me Anything): Here Are The Answers (Part 2)
AMA (Ask Me Anything): Here Are The Answers (Part 3)
AMA (Ask Me Anything): Here Are The Answers (Part 4)
AMA Answers Part 5 Plus A Medical Warning
Last AMA Answers (#6): Gear, Services and Success
A 7-Word Reminder: “Don’t correct people when it matters little.”
Do You Have A Plan? And Is It The Right One?
What’s Your Next Big Move? Are You Ready?
Build Your Future On Your Own Platform, Not Someone Else’s
I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy
Time To Accept That I’ve Failed At Something – Happily
Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty
The Amazing Power Of Recognition And Badging
Might We Have A Possible Cause For Alzheimer’s?
Why Podcasting And Radio Are Out Of Whack
Value Enthusiasm, But Value Persistence More
Ten Ways To Make Money With Podcasts Besides Ads
One Quick Question To Find Out How Important Something Actually Is
The Workflow For Producing These Videos (So Far) Part 1
Why Not Wade? And…Why Not You?
Audiobook Narrators: How Paymasters Work, And The One I Recommend
Why Gen Z And Millennials’ Love For Audiobooks Is Crucial
American Idol: It’s All About Story, Not Just Singing
Less Beating Yourself Up, More Talking Yourself Up
Resist Oversharing. Instead, Start A Dialogue.
Vocal Care: It’s All About What Works For You
3 Biases You Should Be Aware Of
3 More Biases You Should Also Be Aware Of
Wow. People Really Grokked Biases. Let’s Tackle Fallacies.
Three More Fallacies You Need To Watch For
What’s Your Imprint?
Fallacy Follies, Volume 3
Two Last Big Creativity-Crippling Fallacies
Fail Sooner To Succeed Sooner
A New Lead Source For Performers: Voice Assistants And Smart Speakers
A Great Way To Handle Trolls and Haters
Quantity Does Not Usually Equal Quality
Is Facebook Truly A Monopoly? No More Than Microsoft Was.
Fear Of The Unknown, Or The Day Before My Surgery
A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t
Want To Grow? Don’t Go It Alone.
How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.
Why I Give My Agents 10% Of Everything
Not Just Explainer Videos, But Video That Explain Things Spectacularly
Mental Floss To The Rescue: Skills You Can Pick Up On YouTube
What’s Better Than Willpower? Grit.
Regarding Apple’s App Store: Be Careful What You Wish For, Pepper
Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?
Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair
Sooner Or Later, I’m Really Going To Tick You Off
Just Because You Can Do Something Doesn’t Mean You Should
Wait, What? Audacity Records In The Background?!
Enjoy Your First Booking. Pay Close Attention To The Next Three.
Pattern Interruption And The Musicality Of Voice Over
Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?
Increase Your VO Accuracy, And You’ll Increase Your VO Profits
Age Range Isn’t Really A Valid Metric For VO
What Is The Overton Window?
How To Stop Jealousy From Killing Your Progress
Even The Bible (And Game Of Thrones) Has One-Star Reviews
How Much Is Enough To Make Per Hour?
With Royalty Share Plus, ACX Makes Hybrid Stipends Official
Wait, Vices Can Be Good For Your Health?
What A Lovely Thing To Discover: Praise From CourVO
I Figured Out What I Provide: The Onboarding Performers Don’t Get
You Don’t Need Permission To Care Or Contribute
It’s Not Just You. It’s The Superstars, Too.
Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.
The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over
How My VAs Support Me And My Team
What Exactly Is “The Cloud?”
The Often “Most Difficult” Concept I Teach
Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.
Don’t Mistake The Joy Of Knowing For The Joy Of Doing
Why Giving Yourself Some Simple Homework Can Be Life-Changing
One Weird Trick I Do That Makes My Note-Taking Superhuman
The Worst Thing About The Biggest Money-Making Entertainment Category
What Can We Grab From A Schedule This Strict?
Get Better At Executing Today’s Plan By Starting Last Night
How To Create Useful, Organized Audition File Names
Where To Find Related PDFs For Audiobooks on Audible
I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?
Our Digital Attention Span Is Incredibly Brief
“Serves You Right!” She Actually Has No Idea How Right.
Create A Safe Environment For Self-Improvement
Why I Use One Single Channel For Crucial Communication
The Even Cheaper AT-2020 USB Plus Microphone?
Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters
Leo Makes Your Searching Spectacular
On Asking For Things Performers Can’t Do
How To Battle The Urge of “Efficiency”
One More Best-Of-Breed Way To Brilliantly Complain
Changing Audacity’s Sampling Rate To 48,000 Hz
10 Words Of Encouragement When You’re Stuck
One More Best-Of-Breed Way To Brilliantly Complain
Why You Must Wear Headphones When Recording
Two Cases Where You Might Not Want To Simply “Follow Your Passion”
Having Fun With Headphone Volume
Please Stop Rushing To Perform
Something To Consider: Everyone’s Internal Menu
One Crazy Key To Creativity: Pure, Unadulterated Boredom
For The Sheer Joy Of It
The Most Commonly Consumed Media Is…!
What’s Dangerous For Us To Care About
Please, Clever Copywriters…Stop Using This Term
Wait, Wait…What? They Actually Listened?!
Why You Should Take The Same Classes Twice
How Your Character’s Menu Informs Your Performance Choices
What Shouldn’t Be Your Metric For VO Success
Someone Awesome Who’s Also Rising To A 365-Day Challenge
Union Or Not, Start With Union Rates
O. M. G. Look What Matt Zurbo Did!
So Where Will That Huge Facebook Fine End Up?
The Root Words of “Typecast”
Avoid That One Obvious “That Worked” Sound We Make
Why Union Members Can Audition For Non-Union Work
200 Auditions. 1 Booking. A Ghost. Really?
I Can’t Do One Thing I’m Asked To Do Every Single Day
One Of Your Secret Weapons: Agility
Do Networking Events Make You Anxious? Let’s Fix That.
The Difference Between Mansplaining and Advice?
Project X Is Just About Ready. I’m A Bit Giddy.

hey there hero a couple things happen
this week that I want to kind of combine
and share with you I had someone ask me
once again via email this conversational
read that I keep hearing casting
directors really want this natural
conversational read what’s that all
about what what is that how does that
work how do you how do you know when
you’ve achieved a conversational read
and this is as opposed to an announcer
II read which you know if they want
announcers they can find announcers
everybody’s got an announcer in them you
hear that on the radio you hear that on
television you know what the classic
announcer read is but then you say to
yourself okay how can I achieve that
conversational read that non announcer
read so let’s say that the announcer in
you is your single a version the the
single a version of how you read copy
and what you do the announcer a four
announcer
what if there was an approach that you
could practice to sort of fit in to put
your fingers in that particular type of
finger slots and beat with that
particular version of use heart so I
would like to suggest that you use not
the single a version of you
but the triple a version of you don’t
think how does it sound on the radio how
do they sound what a classic you know we
jump right to that I’m going to do this
very very announcer like right but what
if you choose the three A’s that I’m
talking about for your Triple A version
and that is your authentic self the self
that you use when you talk to people and
explain things to people and converse
with people your authentic self your
authority of self meaning your really
well versed you’re knowledgeable you’re
enthusiastic this isn’t something that’s
absurd for you to talk about you’re you
know very pro whatever the service or
product is that you’re selling that
authority
so authenticity and authority and the
third one is agility not pointing a
finger at the authenticity and pointing
a finger at the authority why listen to
me because that brings you into that
announcer area but you’re fast about it
you’re quick about it you’re efficient
about it you can do it quickly so when
you talk about something that you really
like a lot like for example I really
really like ScreenFlow and I was asked
about this day before yesterday my my
client and student and friend Curt
Bonham said what’s that software that
you know wasn’t heard it was um
Todd sorry Kurt you liked it too but
Todd said what’s that editing software
that you use it’s like workflow or work
work something and I said no it’s not
workflow it’s ScreenFlow so if I were to
talk about ScreenFlow I could talk about
it as my single a self ScreenFlow is
made by Telestream not that you know
that’s sort of a cartoonish version of
it but that’s the that’s the approach
you take when you go right to that
ScreenFlow is made by Telestream right
you’ve got energy and you’re speaking to
a big room and you’ve got a smile on
your face but what if I was just
authentic me authoritative what I love
about it and agile I can do it quickly
it’s ScreenFlow ScreenFlow is bi
Telestream it’s available for Macintosh
it’s about $129 now think about that
when you take a look at a piece of copy
do you go right for the single a version
of yourself the announcer version
because that’s what you grew up with
that’s what you’re familiar with that’s
what seems to make sense where can you
take the moment to look at something
look at a piece of copy and say how
would I say this if I was just being me
if I was just being the authentic
version of me not a super cool new
awesome version of you that’s worth
getting paid for what they do but
actually just you you still are worth
getting paid being just you and that
authenticity that that says I know what
I’m talking about happy to help you and
the agility of being able to get right
to it and not call attention to it but
get right to it so the triple a version
is the authentic authoritative and agile
version the single a version the
announcer II version which would you
rather have let me know in the comments
below I’d love to find out if this is
resonating with you I’d love to find out
if this is something that is helpful if
you want to join my mailing list and be
notified when these videos come out
please join below at the bottom of the
screen there’s something that calls get
on the list you can get on the list I’m
David H Lawrence the 17th I thank you so
much for watching and I will talk to you
tomorrow