Chart by Statista
Hey there, hero!
A recent survey ranked the least favorite office jargon.
And it reminded me of something I learned a long time ago, that has served me well:
When speaking with your clients, speak in their language, not your language.
And this isn’t just about their jargon and your jargon.
It’s much more about their dreams, not your dreams.
Hope this helps!
Links to all episodes
One Step At A Time
Five Ways To Have An Excellent Coffee Date With Me
Five Ways To Have A Crappy Coffee Date With Me
Taking Advantage Of The Wisdom Of The Tribe
How To Be A World Class Complainer
The False Nobility Of The Struggle
Watch Out – The Rules Are Going To Change
“Show Me The Secret, Daddy!”
Coaching vs Consulting vs Facilitating
The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired
Let’s Welcome To The Stage…Failure!
Don’t Confuse Price With Value
Whiteboards In The Hallways
Go Wake Up Your Luck
Playing and Planning
The Two Things Most Talent Try to Accomplish Way Too Soon
10,000 Hours To Become Good At Something? Not Really.
The Curse of Knowledge
The Trick Charlie Munger Uses To Make Better Decisions
Everyone’s A Customer, Not Just Your Customers
“What do you mean, you’re a ‘process guy’?”
Pay Attention To Your Storytelling, Not Removing Your Breaths
How To Conquer FOMO (Fear Of Missing Out)
The Problem In Every Commercial Script
The Job In Every Commercial Script
The Secret In Every Commercial Script
How To Pick Your Stage Name
Voice Over Is REALLY Hard. Until It Isn’t.
Helping Make Resolutions Stick
ACX Jobs: They’re ALL SAG-AFTRA-Friendly
Non-Union? You Can Still Open An AFTRA H&R Account. What?
Who Says You Need To “Feel Like It?”
Are You Engaged?
Your Day Job Might Just Be Worth Keeping For A Bit Longer
Want To Learn Something Really Well? Teach It To Others
Don’t Confuse What Works With What You Like
The Lost Keys And The Microphone In My Elevator
My Insane Backup System Plus Two Helpful Tips
What Open Loops Are And Why They Work So Well
Two More Things For Which You Can Use Open Loops
Three Things Not To Say Or Do…When Trying To Learn Something New
Front Burner and Back Burner Project Management
How To Properly List The Accents and Dialects You Perform
My SAG-AFTRA Presentation On VO Demos (Part 1)
My SAG-AFTRA Presentation On VO Demos (Part 2)
A Simple, One-Word Decision-Making Question To Ask Yourself
How You Can Use The MVP Model As A Performer
How Lazy Can You Be?
Avoid The Struggle Porn
The Robocall Equivalent Of Unsubscribe
Saying Goodbye To A “Failure”
Making Your Links Irresistible
HTTPS Is Not Just For Banks – It’s For You
The Threat That Made Me Create a New Page For LAME
The Resource You Must Guard Most Carefully
How New Media Is Using The Oldest Ad Model Ever
“You Could Be Hit By A Bus!”
Killing Customers With Kindness
I Found Out What She Was Podcasting About
How I Answered Voices.com’s Inquiry
Turning Mountains Into Molehills
Motivation: Your Three Big Needs In A Cool Little Package
Go Ahead. Multitask. But Try It Like This.
The Prodigy Game Doesn’t Deserve This Treatment
I Don’t Want To Go Blind
What Fair Markets Are, And Why Voices.com Isn’t One
Trevor’s Three A’s From Apple On Killing Customers With Kindness
Getting Ready vs. Getting Started
You’ll Never Believe Who Got Rejected By Harvard
There Is No Failure, Only Feedback
Who Is Your Most Dangerous Adversary?
73 Videos In, My First Hater Appears
If You’re The Smartest Person In The Room, Do This ASAP
Your Glasses And Crucial Laptop Positioning Info
One More Insanely Over-engineered Piece Of Gear: My UPS
The Crazy Backward Way IKEA Prices Their Stuff
Voices.com Complained To YouTube That I Violated Their Privacy
The Gig Economy: RIP?
For Your Health: Not Perfect. Just Better.
Celebrate Your Isolation!
Mr. Wonderful Is Actually More Wonderful Than I Thought
Let’s Finally Close The Digital Literacy Gender Gap
The Guaranteed Way To Completely Avoid Criticism
The Two Things People Judge About You Within Seconds
Are You Committed? Or Just…Interested?
Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter
How To Voice Copy That’s Set In Italics
Dyslexia, And The Palindromic Poem. The Wha?
Increase Your Chances Of Being Seen And Heard On Facebook
Jamie Has Some Thoughts About Fiverr
Is Simply Discouraging Distracted Driving Enough?
“Young People Are Just Smarter.”
The Real Purpose Of The “Can You Hear Me?” Phone Scam
Beware Of Overkill
Laying Down The Perfect Slate
An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?
10 Rules of Profitable Self Discipline from Napoleon Hill
AMA (Ask Me Anything): Here Are The Answers (Part 1)
AMA (Ask Me Anything): Here Are The Answers (Part 2)
AMA (Ask Me Anything): Here Are The Answers (Part 3)
AMA (Ask Me Anything): Here Are The Answers (Part 4)
AMA Answers Part 5 Plus A Medical Warning
Last AMA Answers (#6): Gear, Services and Success
A 7-Word Reminder: “Don’t correct people when it matters little.”
Do You Have A Plan? And Is It The Right One?
What’s Your Next Big Move? Are You Ready?
Build Your Future On Your Own Platform, Not Someone Else’s
I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy
Time To Accept That I’ve Failed At Something – Happily
Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty
The Amazing Power Of Recognition And Badging
Might We Have A Possible Cause For Alzheimer’s?
Why Podcasting And Radio Are Out Of Whack
Value Enthusiasm, But Value Persistence More
Ten Ways To Make Money With Podcasts Besides Ads
One Quick Question To Find Out How Important Something Actually Is
The Workflow For Producing These Videos (So Far) Part 1
Why Not Wade? And…Why Not You?
Audiobook Narrators: How Paymasters Work, And The One I Recommend
Why Gen Z And Millennials’ Love For Audiobooks Is Crucial
American Idol: It’s All About Story, Not Just Singing
Less Beating Yourself Up, More Talking Yourself Up
Resist Oversharing. Instead, Start A Dialogue.
Vocal Care: It’s All About What Works For You
3 Biases You Should Be Aware Of
3 More Biases You Should Also Be Aware Of
Wow. People Really Grokked Biases. Let’s Tackle Fallacies.
Three More Fallacies You Need To Watch For
What’s Your Imprint?
Fallacy Follies, Volume 3
Two Last Big Creativity-Crippling Fallacies
Fail Sooner To Succeed Sooner
A New Lead Source For Performers: Voice Assistants And Smart Speakers
A Great Way To Handle Trolls and Haters
Quantity Does Not Usually Equal Quality
Is Facebook Truly A Monopoly? No More Than Microsoft Was.
Fear Of The Unknown, Or The Day Before My Surgery
A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t
Want To Grow? Don’t Go It Alone.
How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.
Why I Give My Agents 10% Of Everything
Not Just Explainer Videos, But Video That Explain Things Spectacularly
Mental Floss To The Rescue: Skills You Can Pick Up On YouTube
What’s Better Than Willpower? Grit.
Regarding Apple’s App Store: Be Careful What You Wish For, Pepper
Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?
Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair
Sooner Or Later, I’m Really Going To Tick You Off
Just Because You Can Do Something Doesn’t Mean You Should
Wait, What? Audacity Records In The Background?!
Enjoy Your First Booking. Pay Close Attention To The Next Three.
Pattern Interruption And The Musicality Of Voice Over
Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?
Increase Your VO Accuracy, And You’ll Increase Your VO Profits
Age Range Isn’t Really A Valid Metric For VO
What Is The Overton Window?
How To Stop Jealousy From Killing Your Progress
Even The Bible (And Game Of Thrones) Has One-Star Reviews
How Much Is Enough To Make Per Hour?
With Royalty Share Plus, ACX Makes Hybrid Stipends Official
Wait, Vices Can Be Good For Your Health?
What A Lovely Thing To Discover: Praise From CourVO
I Figured Out What I Provide: The Onboarding Performers Don’t Get
You Don’t Need Permission To Care Or Contribute
It’s Not Just You. It’s The Superstars, Too.
Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.
The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over
How My VAs Support Me And My Team
What Exactly Is “The Cloud?”
The Often “Most Difficult” Concept I Teach
Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.
Don’t Mistake The Joy Of Knowing For The Joy Of Doing
Why Giving Yourself Some Simple Homework Can Be Life-Changing
One Weird Trick I Do That Makes My Note-Taking Superhuman
The Worst Thing About The Biggest Money-Making Entertainment Category
What Can We Grab From A Schedule This Strict?
Get Better At Executing Today’s Plan By Starting Last Night
How To Create Useful, Organized Audition File Names
Where To Find Related PDFs For Audiobooks on Audible
I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?
Our Digital Attention Span Is Incredibly Brief
“Serves You Right!” She Actually Has No Idea How Right.
Create A Safe Environment For Self-Improvement
Why I Use One Single Channel For Crucial Communication
The Even Cheaper AT-2020 USB Plus Microphone?
Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters
Leo Makes Your Searching Spectacular
On Asking For Things Performers Can’t Do
How To Battle The Urge of “Efficiency”
One More Best-Of-Breed Way To Brilliantly Complain
Changing Audacity’s Sampling Rate To 48,000 Hz
10 Words Of Encouragement When You’re Stuck
One More Best-Of-Breed Way To Brilliantly Complain
Why You Must Wear Headphones When Recording
Two Cases Where You Might Not Want To Simply “Follow Your Passion”
Having Fun With Headphone Volume
Please Stop Rushing To Perform
Something To Consider: Everyone’s Internal Menu
One Crazy Key To Creativity: Pure, Unadulterated Boredom
For The Sheer Joy Of It
The Most Commonly Consumed Media Is…!
What’s Dangerous For Us To Care About
Please, Clever Copywriters…Stop Using This Term
Wait, Wait…What? They Actually Listened?!
Why You Should Take The Same Classes Twice
How Your Character’s Menu Informs Your Performance Choices
What Shouldn’t Be Your Metric For VO Success
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O. M. G. Look What Matt Zurbo Did!
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The Root Words of “Typecast”
Avoid That One Obvious “That Worked” Sound We Make
Why Union Members Can Audition For Non-Union Work
200 Auditions. 1 Booking. A Ghost. Really?
I Can’t Do One Thing I’m Asked To Do Every Single Day
One Of Your Secret Weapons: Agility
Do Networking Events Make You Anxious? Let’s Fix That.
The Difference Between Mansplaining and Advice?
Project X Is Just About Ready. I’m A Bit Giddy.
Raw YouTube Captioning
hey there it’s David H Lawrence the 17th
and you know I love statista and they
every so often they publish a chart that
I think makes sense to share with you
and this was kind of odd it’s kind of a
sideways thing but they did a chart
they did a survey and they took you know
they surveyed a whole bunch of people
that work in business and they said what
are the phrases that you hate the most
that other people use that are jargon
that maybe you don’t understand or
they’re overused or they don’t make
sense or they’re used too much or you
know they’re used in the wrong
situations and the charts fascinating
it’s it’s just fact let me just here’s
some of my favorites toward the bottom
of the list let’s get our ducks in a row
let’s get a hull of our ducks in a row
let’s leverage our synergies let’s run
it up the flagpole see who salutes all
right game changer no-brainer and at
number one let’s touch base you know and
I’m you know I’m sure there’s others
there’s lots of others on that list
actually was we’re on a journey I
believe in that one so maybe I misuse
and overuse that but I I think it’s
apropos for what we do anyway what it
brought up for me was that a long time
ago I learned a very valuable lesson
that I think might be helpful to you and
that is don’t use your language
use their language and this applies to
all kinds of things this applies to
adults talking to kids kids talking to
adults service people talking to clients
and to customers team members talking to
other team members that maybe have
different responsibilities than they to
like do you know what a KPI is hmm do
you know what a metric for success is I
mean I use that and I try to educate
people on how that applies but here’s
you can talk in your language and you
can be very comfortable talking in your
language and you can even try to impress
people with the cool little things that
you say and
cool little things that we say and
performing are all over the place right
but when you’re taking on a client say
you’re taking on a commercial client
instead of talking our language talk
their language and don’t just talk their
language like getting to know their
company and all that sort of thing but
talk about their dreams talk about the
things they want to get accomplished
with what you’re going to do for example
are you gonna be doing an explainer
video for somebody are you gonna be
doing an audio book for somebody are you
gonna be doing a commercial for somebody
you’re bringing their creation their
product their book their their service
that you’re explaining with that explain
your video you’re bringing that to life
and talking to them about that about
that feeling about that that that dream
that they have of making their product
or service successful or their audio
book sell well or whatever it is talk
their language spend more time talking
about what’s important to them then
what’s important to you if you have some
technical thing you need to work out
they don’t need to know that you know if
they want something that you can’t
provide figure out how to explain it to
them in a way that they understand again
that relates to their dream so it’s not
about just the jargon it’s about their
dreams when you start talking to your
clients about helping them achieve their
dreams oh my gosh that’s so powerful I
hope that when you hear me talking to
you about what you want to accomplish as
a performer when you want to accomplish
as a voice-over talent what you want to
accomplish no matter what you do if
you’re watching this and you’re not a
performer I hope you know that what I
want is to help you achieve your dreams
I have dreams but what do they matter to
you your dreams matter and that’s why I
want to know how can I make your dreams
and as someone who services clients I
certainly want to know that about them
how can I make their their dream come
true I think I know in some ways how to
do that but I always want to speak in
their language and I would love to know
from you if this is a new concept for
you or if this is something that you’ve
known all the time and you have a
different name for
or if you ever felt like I wasn’t
speaking to your dreams to your goals to
your betterment to your development
you’re getting better and better and
better and beginning and putting one
foot in front of the other I’d love to
know that comment below let me know what
you think there’s a box that you can
sign up for my mailing list and I also
want to remind you that this kind of
your last chance please tell me what
things you would tell your beginning
self when you first got started doing
voiceover doing on-camera performance
doing sales doing being a lawyer
whatever it was what would you tell
yourself if you could go back in time
and tell yourself one thing to do or to
avoid or both whatever you want to do
but leave me a comment below I want to
assemble these things because starting
next week we’re gonna be offering some
free training and I want to talk to
people about sort of the the fallacies
of getting started that’s that’s really
what I think this year’s registration
training is going to be all about is the
things that waste our time when we’re
trying to get started and I’d love to
know what you think about that so last
chance send them to me I appreciate you
doing that and I thank you so much I’m
David H Lawrence xvii thanks for
watching and I will talk to you tomorrow.