Why Gen Z And Millennials’ Love For Audiobooks Is Crucial

Photo by NeONBRAND on Unsplash

Hey there!

If you’re a basketball fan, you may have wondered who Rakuten, the Golden State Warriors’ uniform sponsor is.

(If you’re not a basketball fan, you might just have wondered how to pronounce Rakuten.)

Among other things, Rakuten owns Overdrive, the audiobook lending platform, which they bought in 2015 for just over $400,000,000. If you’ve never used it, it’s amazing.

There’s a Forbes article that talks about a study Rakuten commissioned on how popular audiobooks are with various age groups, and found two very interesting reasons why people under 35 are flocking to audiobooks instead of print or e-books.

And you and I both know (and profit from) a third reason.

Link to the ACX Master Class offer: https://acxmasterclass.com/

Hope this helps!



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  1. I LOVE Overdrive for my e-books!! I like to actually read books….. good thing, right???!?!?? LOL!
    See you in class 🙂

  2. I have a ridiculous daily commute. I listen to upwards of 70 audiobooks a year. I’m about to start recording my 10th book. I love both sides of the mic!

  3. Hoopladigital.com is another great resource available through our library. You can get audiobooks, movies/television shows, e-books, comics, and music.