The Most Commonly Consumed Media Is…!
Photo by Tracy Thomas on Unsplash
The charting site Statista recently asked nearly 2100 people of all ages this question: “Which of the following media services have you used in the past 12 months?”
Well, the numbers are out, and the most commonly used media in the world is no longer broadcast TV.
The times, they are a-changing.
But what’s even more interesting are the new entries at the bottom of the list. Entries that you and I have a hand in making popular.
Hope this helps!
Links to all episodes
One Step At A Time
Five Ways To Have An Excellent Coffee Date With Me
Five Ways To Have A Crappy Coffee Date With Me
Taking Advantage Of The Wisdom Of The Tribe
How To Be A World Class Complainer
The False Nobility Of The Struggle
Watch Out – The Rules Are Going To Change
“Show Me The Secret, Daddy!”
Coaching vs Consulting vs Facilitating
The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired
Let’s Welcome To The Stage…Failure!
Don’t Confuse Price With Value
Whiteboards In The Hallways
Go Wake Up Your Luck
Playing and Planning
The Two Things Most Talent Try to Accomplish Way Too Soon
10,000 Hours To Become Good At Something? Not Really.
The Curse of Knowledge
The Trick Charlie Munger Uses To Make Better Decisions
Everyone’s A Customer, Not Just Your Customers
“What do you mean, you’re a ‘process guy’?”
Pay Attention To Your Storytelling, Not Removing Your Breaths
How To Conquer FOMO (Fear Of Missing Out)
The Problem In Every Commercial Script
The Job In Every Commercial Script
The Secret In Every Commercial Script
How To Pick Your Stage Name
Voice Over Is REALLY Hard. Until It Isn’t.
Helping Make Resolutions Stick
ACX Jobs: They’re ALL SAG-AFTRA-Friendly
Non-Union? You Can Still Open An AFTRA H&R Account. What?
Who Says You Need To “Feel Like It?”
Are You Engaged?
Your Day Job Might Just Be Worth Keeping For A Bit Longer
Want To Learn Something Really Well? Teach It To Others
Don’t Confuse What Works With What You Like
The Lost Keys And The Microphone In My Elevator
My Insane Backup System Plus Two Helpful Tips
What Open Loops Are And Why They Work So Well
Two More Things For Which You Can Use Open Loops
Three Things Not To Say Or Do…When Trying To Learn Something New
Front Burner and Back Burner Project Management
How To Properly List The Accents and Dialects You Perform
My SAG-AFTRA Presentation On VO Demos (Part 1)
My SAG-AFTRA Presentation On VO Demos (Part 2)
A Simple, One-Word Decision-Making Question To Ask Yourself
How You Can Use The MVP Model As A Performer
How Lazy Can You Be?
Avoid The Struggle Porn
The Robocall Equivalent Of Unsubscribe
Saying Goodbye To A “Failure”
Making Your Links Irresistible
HTTPS Is Not Just For Banks – It’s For You
The Threat That Made Me Create a New Page For LAME
The Resource You Must Guard Most Carefully
How New Media Is Using The Oldest Ad Model Ever
“You Could Be Hit By A Bus!”
Killing Customers With Kindness
I Found Out What She Was Podcasting About
How I Answered Voices.com’s Inquiry
Turning Mountains Into Molehills
Motivation: Your Three Big Needs In A Cool Little Package
Go Ahead. Multitask. But Try It Like This.
The Prodigy Game Doesn’t Deserve This Treatment
I Don’t Want To Go Blind
What Fair Markets Are, And Why Voices.com Isn’t One
Trevor’s Three A’s From Apple On Killing Customers With Kindness
Getting Ready vs. Getting Started
You’ll Never Believe Who Got Rejected By Harvard
There Is No Failure, Only Feedback
Who Is Your Most Dangerous Adversary?
73 Videos In, My First Hater Appears
If You’re The Smartest Person In The Room, Do This ASAP
Your Glasses And Crucial Laptop Positioning Info
One More Insanely Over-engineered Piece Of Gear: My UPS
The Crazy Backward Way IKEA Prices Their Stuff
Voices.com Complained To YouTube That I Violated Their Privacy
The Gig Economy: RIP?
For Your Health: Not Perfect. Just Better.
Celebrate Your Isolation!
Mr. Wonderful Is Actually More Wonderful Than I Thought
Let’s Finally Close The Digital Literacy Gender Gap
The Guaranteed Way To Completely Avoid Criticism
The Two Things People Judge About You Within Seconds
Are You Committed? Or Just…Interested?
Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter
How To Voice Copy That’s Set In Italics
Dyslexia, And The Palindromic Poem. The Wha?
Increase Your Chances Of Being Seen And Heard On Facebook
Jamie Has Some Thoughts About Fiverr
Is Simply Discouraging Distracted Driving Enough?
“Young People Are Just Smarter.”
The Real Purpose Of The “Can You Hear Me?” Phone Scam
Beware Of Overkill
Laying Down The Perfect Slate
An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?
10 Rules of Profitable Self Discipline from Napoleon Hill
AMA (Ask Me Anything): Here Are The Answers (Part 1)
AMA (Ask Me Anything): Here Are The Answers (Part 2)
AMA (Ask Me Anything): Here Are The Answers (Part 3)
AMA (Ask Me Anything): Here Are The Answers (Part 4)
AMA Answers Part 5 Plus A Medical Warning
Last AMA Answers (#6): Gear, Services and Success
A 7-Word Reminder: “Don’t correct people when it matters little.”
Do You Have A Plan? And Is It The Right One?
What’s Your Next Big Move? Are You Ready?
Build Your Future On Your Own Platform, Not Someone Else’s
I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy
Time To Accept That I’ve Failed At Something – Happily
Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty
The Amazing Power Of Recognition And Badging
Might We Have A Possible Cause For Alzheimer’s?
Why Podcasting And Radio Are Out Of Whack
Value Enthusiasm, But Value Persistence More
Ten Ways To Make Money With Podcasts Besides Ads
One Quick Question To Find Out How Important Something Actually Is
The Workflow For Producing These Videos (So Far) Part 1
Why Not Wade? And…Why Not You?
Audiobook Narrators: How Paymasters Work, And The One I Recommend
Why Gen Z And Millennials’ Love For Audiobooks Is Crucial
American Idol: It’s All About Story, Not Just Singing
Less Beating Yourself Up, More Talking Yourself Up
Resist Oversharing. Instead, Start A Dialogue.
Vocal Care: It’s All About What Works For You
3 Biases You Should Be Aware Of
3 More Biases You Should Also Be Aware Of
Wow. People Really Grokked Biases. Let’s Tackle Fallacies.
Three More Fallacies You Need To Watch For
What’s Your Imprint?
Fallacy Follies, Volume 3
Two Last Big Creativity-Crippling Fallacies
Fail Sooner To Succeed Sooner
A New Lead Source For Performers: Voice Assistants And Smart Speakers
A Great Way To Handle Trolls and Haters
Quantity Does Not Usually Equal Quality
Is Facebook Truly A Monopoly? No More Than Microsoft Was.
Fear Of The Unknown, Or The Day Before My Surgery
A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t
Want To Grow? Don’t Go It Alone.
How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.
Why I Give My Agents 10% Of Everything
Not Just Explainer Videos, But Video That Explain Things Spectacularly
Mental Floss To The Rescue: Skills You Can Pick Up On YouTube
What’s Better Than Willpower? Grit.
Regarding Apple’s App Store: Be Careful What You Wish For, Pepper
Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?
Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair
Sooner Or Later, I’m Really Going To Tick You Off
Just Because You Can Do Something Doesn’t Mean You Should
Wait, What? Audacity Records In The Background?!
Enjoy Your First Booking. Pay Close Attention To The Next Three.
Pattern Interruption And The Musicality Of Voice Over
Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?
Increase Your VO Accuracy, And You’ll Increase Your VO Profits
Age Range Isn’t Really A Valid Metric For VO
What Is The Overton Window?
How To Stop Jealousy From Killing Your Progress
Even The Bible (And Game Of Thrones) Has One-Star Reviews
How Much Is Enough To Make Per Hour?
With Royalty Share Plus, ACX Makes Hybrid Stipends Official
Wait, Vices Can Be Good For Your Health?
What A Lovely Thing To Discover: Praise From CourVO
I Figured Out What I Provide: The Onboarding Performers Don’t Get
You Don’t Need Permission To Care Or Contribute
It’s Not Just You. It’s The Superstars, Too.
Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.
The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over
How My VAs Support Me And My Team
What Exactly Is “The Cloud?”
The Often “Most Difficult” Concept I Teach
Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.
Don’t Mistake The Joy Of Knowing For The Joy Of Doing
Why Giving Yourself Some Simple Homework Can Be Life-Changing
One Weird Trick I Do That Makes My Note-Taking Superhuman
The Worst Thing About The Biggest Money-Making Entertainment Category
What Can We Grab From A Schedule This Strict?
Get Better At Executing Today’s Plan By Starting Last Night
How To Create Useful, Organized Audition File Names
Where To Find Related PDFs For Audiobooks on Audible
I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?
Our Digital Attention Span Is Incredibly Brief
“Serves You Right!” She Actually Has No Idea How Right.
Create A Safe Environment For Self-Improvement
Why I Use One Single Channel For Crucial Communication
The Even Cheaper AT-2020 USB Plus Microphone?
Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters
Leo Makes Your Searching Spectacular
On Asking For Things Performers Can’t Do
How To Battle The Urge of “Efficiency”
One More Best-Of-Breed Way To Brilliantly Complain
Changing Audacity’s Sampling Rate To 48,000 Hz
10 Words Of Encouragement When You’re Stuck
One More Best-Of-Breed Way To Brilliantly Complain
Why You Must Wear Headphones When Recording
Two Cases Where You Might Not Want To Simply “Follow Your Passion”
Having Fun With Headphone Volume
Please Stop Rushing To Perform
Something To Consider: Everyone’s Internal Menu
One Crazy Key To Creativity: Pure, Unadulterated Boredom
For The Sheer Joy Of It
The Most Commonly Consumed Media Is…!
What’s Dangerous For Us To Care About
Please, Clever Copywriters…Stop Using This Term
Wait, Wait…What? They Actually Listened?!
Why You Should Take The Same Classes Twice
How Your Character’s Menu Informs Your Performance Choices
What Shouldn’t Be Your Metric For VO Success
Someone Awesome Who’s Also Rising To A 365-Day Challenge
Union Or Not, Start With Union Rates
O. M. G. Look What Matt Zurbo Did!
So Where Will That Huge Facebook Fine End Up?
The Root Words of “Typecast”
Avoid That One Obvious “That Worked” Sound We Make
Why Union Members Can Audition For Non-Union Work
200 Auditions. 1 Booking. A Ghost. Really?
I Can’t Do One Thing I’m Asked To Do Every Single Day
One Of Your Secret Weapons: Agility
Do Networking Events Make You Anxious? Let’s Fix That.
The Difference Between Mansplaining and Advice?
Project X Is Just About Ready. I’m A Bit Giddy.
Raw YouTube Captioning
hey there it’s David H Lawrence the 17th
and I love the website statista statista
is a site that comes up with a new chart
every day or two and I love seeing what
they’re tracking they track everything
from politics to media to finances to
manufacturing to people’s attitudes and
sometimes they actually survey people
they don’t just make the charts but they
survey people and recently statista
asked a little over 2100 people this
question which of the following media
services have you used in the past 12
months and the answer pretty much
forever at least since the late 50s
early 60s has been television broadcast
television cable satellite number one
well as of today and probably as of the
last year or so I mean I don’t know when
they did this survey it was recently so
it could have been anywhere from you
know a week or two ago to six months but
the results have dropped television out
of first place that was the number one
consumed media source forever it
survived the Napster and and you know
piracy days of music and that was really
high consumption and it’s now dropped
down out of first place so what is in
first place number one is digital video
this stuff YouTube Vimeo you name it any
kind of streaming downloading video
that’s number one 89 percent of people
surveyed said they have consumed that in
the last 12 months
number two is digital music so digital
videos number one digital music is
number two and again this is as opposed
to hardcopy like instead of CDs or vinyl
which I would love to see the numbers on
vinyl because vinyls been having this
wonderful Renaissance after being like
pretty much declared dead and as a
former club DJ okay so digital music 86
then TV broadcast cable satellite 81
percent so digital video 89 percent
digital music 86 percent and TV 81
percent then comes radio seventy-one
percent of the people surveyed said
they’d used radio in the last twelve
months and then both video and music
hardcopy so getting a DVD or a blu-ray
or something I mean there certainly
hasn’t been the same resurgence of video
discs that I’m aware of I had both
formats of video discs back in the 80s
man I was like such a nerd and boy did
it not get me dates not at all
so 51% of people said a video hardcopy
71% of radio 51% video hardcopy and then
the next one in line is is music hard
copy so CDs albums vinyl etc 37% so now
we’re down to fairly low numbers but
brand-new on the survey not being
mentioned before are two new entries
that I think we should take a moment and
simply be proud of because you and I
helped bring these into the idea of
being an often-used category at one
point in time they were both kind of
weird odd not really mainstream you know
geeks knew about them and and some
people knew about the net so they don’t
have as much usage as some of the big
boys and some of the big categories but
they are on the chart and they are
growing faster than all of the other
categories and those last two categories
are podcasting at 31% so it’s just
behind music hardcopy and audiobooks 22
so 31% of people said they view they’ve
listened to podcasts in the last 12
22% said they’ve listened to audio books
can you imagine the kind of growth that
both of those can have in the future
this is really exciting stuff I’m really
excited about this because you know when
you think about how things have changed
in our lifetime and I don’t know how old
you are but if you’re understanding this
video you’re probably an adult or an
older teen and so you’ve seen these
changes that have happened to the way
the world consumes media over the last
couple of decades it’s been really
revolutionary it’s been as revolutionary
as the phonograph being invented the
Telegraph being invented radio
television being invented it’s it’s it’s
brand-new it’s so cool and there has
never been a better time in history to
create the media that has been consumed
and is being consumed and again
podcasting you don’t need anybody’s and
you know permission and audio books you
can write your own books you can publish
them you can make your own audiobooks
it’s amazing how much easier how much
less friction there is in doing this
sort of thing in creating this content
and then look at what happens people
actually are consuming it more and more
and more so I’m going to keep an eye on
and I wonder what you think of all this
and I wonder if this fits with you when
you look at your pattern of media
consumption does this kind of fall in
line are you watching streaming video
more often than anything else are you
listening to radio or are you listening
to podcasts and audiobooks let me know
what your categories are your most
listened to categories and when you
listen to this going what buying a CD I
didn’t even know they still sold CDs
yeah so leave me a comment below
especially if you’re on VOD go go comm I
would love to
I hear what the deal is and then also if
you want to sign up for my newsletter
you’ll get notice when these videos come
out you’ll also get notice when I have a
new blog post that gives you some new
information to make your performance
career fantastic or at least better and
if you’d like to see the latest episode
I’ve done of these one-a-day videos
these videos that we’re doing every
single day for the year go ahead click
on that frame and YouTube will then play
it for you I’m David a Florence the 17th
I thank you so much for watching and I
will talk to you tomorrow.
I definitely buy CDs, to both convert to digital and to play in my car. I can’t find any way to play digital music in my car that’s easier than a CD. Most phone apps don’t work well and I can feel the controls on my car CD player so I don’t have to take my eyes off the road to see controls on my phone screen. Thanks for the video David.
I listen to mostly talk radio if I am alone in my car and music radio if I have passengers. I need the compression that radio provides to help keep me awake. A CD of the same music tries to soothe me to sleep. I can’t listen to audiobooks while driving because I can’t follow the book and pay adequate attention to the road at the same time.