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I’ve known Leo Notenboom for almost 20 years, and he’s one of the smartest people I know.
He’s also one of the nicest.
He runs a site for Windows users (he used to work at Microsoft himself) called Ask Leo! and he recently wrote an article that I had to share with you.
In it, he gives you the two biggest mistakes people make when they search for things online, and two really simple habits to use to make searching really, really effective.
And there’s a bonus mistake I’ll leave you to discover in the article itself.
Link to Leo’s article:
Hope this helps!
Links to all episodes
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Raw YouTube Captioning
hey there it’s David H Lawrence the 17th
and I have a friend who I’ve known for
close to 20 years if not longer named
Leo Leo notun boom and he has a website
called ask Leo calm where he answers
questions for his tribe who are all
Windows users he actually used to work
at Microsoft and back in the day when I
had my radio show he actually helped me
with web development back when long
before WordPress back when tight pad and
movable type or the blogging platforms
oh my god those names but he helped me
do all kinds of really cool stuff with
that platform and since then he’s built
a really interesting community around
helping people use Windows better and
also help people with security and he’s
gotten into blogging and doing videos
and doing a podcast and doing ebooks so
he and I talk all the time about things
not as often as I would like though just
Leo if you’re watching this not as often
as I’d like anyway he recently came out
with an article that I wanted to share
with you and I’ve given you the link on
this page for the actual article itself
but the article was called 2 steps to
better search results and he not only
gave you two sort of best practices when
you’re searching for things with Google
or with Bing or if you’re on a website
and the website has a search function or
you’re on Facebook or wherever you are
and there’s a little search box these
things are applicable to no matter what
but he also tells you the two biggest
mistakes that people make and I want to
share those with you and I also want to
share with you the the two best
practices and I urge you to go and read
the whole article because he talks in
plain English you know how I love people
who talk and play in English so when
you’re searching the first mistake that
most people make is they start off too
specific so I’ve seen search requests on
my site where the sentences hey I want
to know what that microphone is that you
it’s like a complete sentence when
you’re searching start off general and
then go to the specifics get get more
refined those are his two steps for
better searching so instead of starting
off with that big long sentence to start
off with best microphone or recommended
microphone because those two words are
going to appear in any article that I
write about my recommended microphone
which is the at2020 USB plus if you
write that big long sentence there’s a
very good chance that the search engine
is gonna try to find all those words
that when they don’t find those words in
one of the articles where I do recommend
a microphone it’s not going to come up
in the search results and then the other
big mistake that he says people make is
they give up too soon like we’re all
such an instant response immediate
gratification society that if we don’t
put a search term in that comes back
with our answer in the top three
responses or at least on the first page
well then we just give up and go do
something else or we throw our hands up
in the air and say I don’t know that
this internet thing is gonna actually
work in the long run or Google sucks or
Bing sucks or whatever so remember you
may have to go deeper than just the
first page to find what you’re looking
for what you put in for search terms may
not be the thing that brings back what
you want because you can’t quite put
into words what you’re looking for so
don’t give up so soon anyway those are
the two main points start you general
refine and don’t give up too soon and
don’t be so specific when you first
start if you go read this article I
think you’re gonna join his his tribe
especially if you’re a Windows user I’m
not a Windows user and I’m in his tribe
because I love the stuff that he talks
about that is applicable to everything
whether you’re Mac or Windows so I’d
like to know from you what the biggest
stumbling block is when you’re searching
what’s the thing that frustrates you the
most when you go to search for something
is it that you can’t put it into words
or you don’t get the kind of results
that you need what is it for you that
that really makes the difference that
that makes you not want to use search
on a search on websites or on facebook
or on other social channels leave me a
comment below if you’d like to join my
tribe and you want to be notified when
these videos come out I’d love to have
you there’s a subscribe button below
this video for sure just click on the
link and you’ll be able to join my list
and if you want to see the latest video
that I’ve produced the one that was just
released go ahead and click on that
frame and YouTube will play it for you
I’m David H Lawrence the 17th I thank
you so much for watching and I will talk
to you tomorrow.