13172: Know Your Brand, But Don’t Let It Limit You

Hey there, hero!

Knowing your brand is essential, but once we determine the boundaries of our brand we might mistakenly misuse that knowledge.

In this episode, I’m going to give you two examples around opportunities and your brand.

Your brand can be your first filter, but then…I have a secret weapon for you. And it depends who is asking – if you’re searching, or if someone is searching for you.

You might be tempted to reject opportunities because “it’s not my brand.” My advice might run counter to that.

Ever turn something right off the bat because it wasn’t your brand? Let me know in the comments below.

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  1. Yes! “Brand” is a double-edged sword. I’ve seen many peers let their perceived brand steer their careers in ways that end up being limiting (and I fear social media too often exacerbates things).

    And opening ourselves to the potential others see (where we have blind spots) can be the most powerful feedback for future opportunity!

    Thanks, as always, for these wonderful tidbits of wisdom and encouragement.