0033: An AudioCupcake Special For Black Friday/Cyber Monday
Hey there, hero!
Let me start by saying that if you’re a current VOHeroes Pro or Pro Emeritus member, you get the Premium version of AudioCupcake for free, so you don’t need to do anything but ask me for it. Don’t take advantage of the Black Friday/Cyber Monday Special, since your special is even better.
But if you’re not, you still have a great opportunity to grab this new software at an awesome discount.
In this episode, I’ll introduce you to AudioCupcake, tell you why we made it, and what it can do to make your audiobook narration and podcasting sound spectacular.
We’re really excited about it, and we hope you’ll love it too.
Download AudioCupcake (for Mac only) at https://audiocupcake.com
well hey there hero it’s david h
lawrence the 17th and i’m really
excited i have a huge announcement to
audio cupcake is being released
yeah when right now during this episode
of the vo heroes podcast
so for a while there when apple was
really encouraging you
to update your mac os and go with
catalina if you recall
um there was no way to use some apps
the levelator which is a great app it’s
something i’ve used for
almost 20 years and what it does is
it highly compresses and
raises the root mean square
normalization of your file
to around 20 db below zero and that’s
what just so happens exactly what acx
wants you to do now they also want you
to do -3 db peak normalization
and they want you to upload it not as a
wav file or an aiff file
but as a 192k mono mp3
file or greater but during this window
when catalina people were upgrading to
catalina because apple was nudging them
or they were thinking they had to
or who knows why but all of a sudden
they couldn’t use levelator
and i said to my buddy dave mark is
there something we could do together can
we do a project where
i tell you what i want and you program
it and you’re awesome and i’m awesome
and we offer it to people
for free with an upgrade option
and he’s like yes let’s do that so we
audio cupcake and it’s really awesome
the website is up and running
it’s being released right now as we
speak and in just a moment i’m going to
tell you about a black friday cyber
monday special that we have if you go to
the website you’ll see that’s what it
says right there on the header
so audiocupcake.com uh it basically
shows you how it works
you basically take a well-recorded
well-edited piece of audio
and drop it onto audio cupcake and it
does just what the levelator’s been
doing for a long time it highly
and it raises the root mean square
normalization to between -18 and -23
and you go from a good performance to a
great performance all these marketing
but the cool thing is it’s one drag and
so here’s what it looks like you take
file and you drag and drop it onto audio
it analyzes it does the root mean square
stuff the peak normalization and turns
it into an mp3
now what you’re looking at here on the
screen is the premium version
which costs 20 bucks you don’t have to
use the premium version if you don’t
if you leave it as the free version
which you can download at no charge
it basically does exactly what the
levelator does it stops
at -18 to minus 23 root mean square
with compression and then you do what
you’ve always done you bring it back
into uh audacity or whatever your sound
software is and then you
do the minus three peak normalization
exporting as an mp3 file but what we
thought would be really a time saver
is if with one drag and drop move all
four of those things happen
at once compression root mean square
normalization peak normalization
and then exporting as a 192k mp3 file
and that’s what the premium version
of audio cupcake does so you come for
you stay for the mp3 once again the free
minus 18 to minus 23 db root mean square
and then the premium version adds the
peak normalization to minus 3
and the 192k mono mp3 file output ready
to upload as soon as you get
what’s coming out of audio cupcake
uh you’re ready to go you can just
upload it to your acx
project or your find a way project or
your podcast platform
anything you want now it’s easy to
download it’s free to download when you
do download it you’re going to get
the free version which again does what
levellator does it stops at the root
but then if you want to upgrade to
premium and get the
peak normalization and the um
and the mp3 conversion well we’ve got a
cyber monday special normally it’ll be
1995 and that’s what the price will be
as of the 1st of december i think is
when we start doing that
but beginning now like we’re telling
in the public on friday on black friday
because you’re a subscriber to the
podcast you get to find out about it now
and i’ll tell you what i’d really love
is if you want to take advantage of this
do it now so you save
45 instead of 1995 it’s just
11.95 because uh there’s a code a black
friday code and the code is black friday
all one word black friday
you pop that in as you update within the
app and it
changes it to premium and you get
everything all at once you drag and drop
once and you get an mp3 file that’s
ready to go
now what i want to share with you is
what i’m trying to do is save time if
you don’t understand
why this is a time saver let me just uh
point this out
when you produce an audiobook chapter
it’s a long file it’s a big file and you
drag it and drop it onto levellator that
was the standard that we’d been teaching
people to do
now you drag it and drop it onto audio
cupcake both of those items are free
and what you get is a root mean square
normalized file and then you bring that
back into audacity because you have to
two more things you have to peak
normalize it to minus three
and that takes depending upon how long
your file is maybe
30 seconds maybe 10 seconds to 30
seconds but then you have to export it
as an mp3 file
and when you do that again depending
long your your chapter is it can take a
few minutes to do that
now audio cupcake does the same thing
but we take advantage of hardware
and our app runs a lot faster than if
you were to bring it back into your
and it operates on multiple files at
once so say you do four or five chapters
and you edit them they’re ready to go
but you need to master them you just
drag all five of them onto audio cupcake
and five mp3 files will be spit out
ready to upload
to acx or to find a way or wherever and
you can go about your business
doing more work because it’ll work in
the background so it’s really a time
saver it’s really an advantage to have
i hope it makes sense to you and i think
you’re going to love the sound
that it does too because what we do is
we analyze your work we analyze how loud
you are when you’re recording
we analyze how soft you are we do
variable compression based on that
and i think you’re really going to love
the sound that audio cupcake makes and
going to make you sound fantastic for
your rights holders
and for your listeners so if you have
please ask uh please grab audio cupcake
go to audiocupcake.com if you want to
update to the
premium version remember to use the
black friday code
uh azure your coupon code it you update
right in the app itself
so there’s an option where you click on
go premium and you update right in the
and you can pay via paypal or via a
i’d love to know what your thoughts are
i’d love to know what your feedback is
i’d love to know what you
uh what you think of it any questions
you might have and know
that it works just fine on catalina it
even works on big sur
which is not a mac os that at this point
when i’m recording this i want you to
but if you’ve got one of the new m1 max
it’ll work just fine we’re ready to go
for m1 which is awesome
so if you have questions if you have
comments please scroll down below this
leave them for me we’d love to take a
look at what you have to say what your
comments are what your feedback is do
you like what you see
uh do you not understand what i’m
talking about when i’m saying root mean
square normalization peak normalization
i mean obviously this podcast is aimed
at voice over talent in general
and audiobook narrators in particular so
hopefully you know what that means
and you know that what we’re trying to
do is make sure that you meet
and beat uh audio uh audible and acx’s
technical standards so that your stuff
sounds just great
so audiocupcake.com is where you want to
go i really appreciate you watching and
i’m david h lawrence the 17th and we’ll
see you next time
Sounds great; chalk one up in your demand assessment for a Windows version!
Seconding the request for a Windows version.
Wonderful! Just bought the premium cupcake for myself. And I paid full price on purpose, because I’m thankful for the many things you do.
Thank you so much!!
Hi David! Do you think Audio Cupcake will be available for us PC users anytime soon? Here’s hoping =) Thank you!
You should make AudioCupCake T-Shirts with the cute cupcake on the front and on the back it says “Come for the RMS. Stay for the MP3.”
You are so spot on!!
Now, how about a premium version of Levellator? During the ACX Masterclass, I think you said Levellator was an orphan program. Any chance of giving it a home and an upgrade? Or would you consider making a Windows version of Audio Cupcake? Thanks for all your tips!
I didn’t create The Levelator, so I can’t make a premium version of it.
Love it! When are you creating a one time payment of Pozotron? Very cool software.
Pozotron isn’t my product. It’s a lot more involved then a simple product like Oreo cupcake. I don’t think the company could survive without an ongoing subscription for some thing as complicated as Pozotron.
You had me at “Hello.”!
Audio cupcake sounds like a real time saver, as you said. But what about us poor heathens in the hinterland who use a PC instead of a Mac?
I’m obsessed with this. It’s so fast! I love it and am so grateful it’s here!
Congratulations David! I am so excited for you! I am a PC user so it won’t help me. I am so jealous!
Good luck in your latest offering!
This sounds terrific. I do want the Premium version. One more great perk of being a VOHeroes Pro. Thanks so much!
Great! Please email me a request for it.
Hi David, just got the pro version…does exactly what it says on the tin!
This is dope, DXVII! Your training classes and contributions has stepped my VO game up.
Does it work on OSs prior to Catalina?
Hey David, I tried to download AudioCupcake and purchase the upgrade with the BLACKFRIDAY deal, but after downloading, when I tried to open the program, I received this message: “AudioCupcake cannot be opened because Apple cannot check it for malicious software. This software needs to be updated. Contact the developer for more information.” Any idea what is going wrong?
This is spectacularly amazing! I’ve been waiting. All this rigamarole is part of what makes me dread VO auditions/projects. You have made my life so much easier! Thanks for your awesomeness!
Thanks David. I have a PC. Could Audio Cupcake work for that and is it just for audiobooks? Could it be handy for other VO genres? – Fred
Congrats, David! This sounds awesome!! But I have a PC. Any possibility of creating Audio Cupcake for Windows any time soon? Please add my name to your list of requests for us non-Mac-ers.
This is glorious and easy and definitely a time saver. It’s also great to know there are now two tools available for Audiobook narrators, as Levelator is still a great backup. Honestly, if I weren’t a PRO, I’d probably buy AudioCupcake anyway.
What a great product! Since Audacity was mentioned as a DAW to transfer recordings, is AudioCupcake compatible with Adobe Audition? Also, below, I saw where Apple would not let AudioCupcake open because Apple could not check it for malicious software. How is that addressed? Hoping I can use this!!!
This is awesome, David!
Question: I just downloaded the app on my laptop. Do I need to buy it again to put it on my desktop?
You can install it on a second machine, yes.
Exciting and congratulations! I hope this proves as useful for podcasting.
Having trouble purchasing Premium. Sent an e-mail. Thank you.
Good for you David. Something we need and all wrapped up in a convenient package. You are probably under pricing it though.
I tried downloading audio cupcake a couple times with the intention to then upgrade to the premium, especially with the black Friday discount. I have A Mac desktop computer that’s a couple years old. I’ve downloaded the latest software. But every time I try to download audio cupcake and when I go to open it after moving it to the applications file I get a message that it is damaged. I’m thinking maybe that problem is my computer is too old? MacOS is Yosemite. I’ve searched the FAQs and can’t seem to find a solution. Any insight you have would be great.
I will ask our team to test it on a Yosemite machine. It should be fine, but you never know.
Thanks, that would be awesome.
In fact, it won’t install on my Yosemite test. We’re working on it.
Ok thanks! I’d love to purchase it and install it if it will work on my machine, so keep me posted 😉
I love that you are so tech savvy and that you create products like Rehearsal Pro and AudioCupcake. They seem like essential products for Apple-using actors. Bummer that I can’t use them 🙂
are we still able to get the free premium version of Audio Cupcake? i am excited to use it.