0097: 4 Ways You Can Make Voicing URLs More Effective

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Hey there, hero!

The digital age has made the links we voice in commercials, documentaries, audiobooks, IVR and so many other categories of work even more important that what used to be the crucial contact info: the phone number is no longer number one.

And how we voice URLs, the links on the Web, social media handles and email addresses can make or break the response your clients get from your work.

Here are four things that can make a huge difference in the clarity you provide to your listening audience when sharing links in your copy.

Anything else you think would be good to know about delivering digital information? Anything you hear that drives you just a bit crazy and telegraphs that the VO talent (or the client’s copy) isn’t all that Web aware? Let me know in the comments below.

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  1. David,
    This was excellent. I didn’t know about the backslash being associated with software coding. It seems like a lot of folks say ‘backslash’ when voicing URLs but perhaps I’m dreaming. Learning about this felt like a boink over my head. LOL. Thanks for education.