The Ad Mix Is Changing. So Will Your Bookings.

Photo by Skitterphoto from Pexels

Hey there, hero!

When we were all younger, TV ads ruled the roost.

The ad spend on TV was enormous, both in volume and in percentage of overall category dominance, with radio, outdoor, print and others trailing behind.

Then along came the internet.

Hoo boy, are things changing.

Hope this helps!

David

Responses

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  1. I think this is a great opportunity for those of us getting into the game now, to get a jump on those who perhaps have become complacent about their own VO work. Looking forward to watching it all unfold, and being part of it!