I’m sitting in Albuquerque as I write this, discussing with other entrepreneurs what their big “why” is.
We all have different businesses, and we each have a different “why” we do what we do.
And the conversation moved toward the sometime connection, sometime disconnection between your “why” and my “why.”
The reason customers engage with businesses may not coincide with what businesses think those reasons are.
And so, let me ask you, dear VO2GoGo 60 Second subscriber…
Why did you just click on the link that brought you to this post?
Why do you read these posts at all?
Why do you think I offer this information and coaching?
Why do you pay any attention to what I have to say, at all?
Why does what I offer matter to you, if it does at all?
Use the comments below to let me know.
Let me share with you my actual “why:” I do this because I love watching performers build satisifying, successful and profitable practices. And, because I love to help people succeed.
And further, why do I want that for performers?
It’s because I witness performers with experience and knowledge deficits make the same mistakes over and over, and often blame the business itself, and that makes me sad. I feel if I can share best practices in the art, the commerce and the science of performance, I can help performers prevent that idea from becoming a limiting belief.
But I want to know what your “why” is for being here, for engaging with me, for considering what I have to “sell.”. So look at those questions, and let me know what your answers are in the comments below.
Because I don’t want to have that disconnect. I want my mission to be as useful to you as possible.
Hope this helps.