Photo by Nadine Shaabana on Unsplash
I’ve been railing about this for the last 20 years or so.
But it was only recently that I had a chance to get in touch with an actual victim of this simple mistake.
Hope this helps!
Links to all episodes
One Step At A Time
Five Ways To Have An Excellent Coffee Date With Me
Five Ways To Have A Crappy Coffee Date With Me
Taking Advantage Of The Wisdom Of The Tribe
How To Be A World Class Complainer
The False Nobility Of The Struggle
Watch Out – The Rules Are Going To Change
“Show Me The Secret, Daddy!”
Coaching vs Consulting vs Facilitating
The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired
Let’s Welcome To The Stage…Failure!
Don’t Confuse Price With Value
Whiteboards In The Hallways
Go Wake Up Your Luck
Playing and Planning
The Two Things Most Talent Try to Accomplish Way Too Soon
10,000 Hours To Become Good At Something? Not Really.
The Curse of Knowledge
The Trick Charlie Munger Uses To Make Better Decisions
Everyone’s A Customer, Not Just Your Customers
“What do you mean, you’re a ‘process guy’?”
Pay Attention To Your Storytelling, Not Removing Your Breaths
How To Conquer FOMO (Fear Of Missing Out)
The Problem In Every Commercial Script
The Job In Every Commercial Script
The Secret In Every Commercial Script
How To Pick Your Stage Name
Voice Over Is REALLY Hard. Until It Isn’t.
Helping Make Resolutions Stick
ACX Jobs: They’re ALL SAG-AFTRA-Friendly
Non-Union? You Can Still Open An AFTRA H&R Account. What?
Who Says You Need To “Feel Like It?”
Are You Engaged?
Your Day Job Might Just Be Worth Keeping For A Bit Longer
Want To Learn Something Really Well? Teach It To Others
Don’t Confuse What Works With What You Like
The Lost Keys And The Microphone In My Elevator
My Insane Backup System Plus Two Helpful Tips
What Open Loops Are And Why They Work So Well
Two More Things For Which You Can Use Open Loops
Three Things Not To Say Or Do…When Trying To Learn Something New
Front Burner and Back Burner Project Management
How To Properly List The Accents and Dialects You Perform
My SAG-AFTRA Presentation On VO Demos (Part 1)
My SAG-AFTRA Presentation On VO Demos (Part 2)
A Simple, One-Word Decision-Making Question To Ask Yourself
How You Can Use The MVP Model As A Performer
How Lazy Can You Be?
Avoid The Struggle Porn
The Robocall Equivalent Of Unsubscribe
Saying Goodbye To A “Failure”
Making Your Links Irresistible
HTTPS Is Not Just For Banks – It’s For You
The Threat That Made Me Create a New Page For LAME
The Resource You Must Guard Most Carefully
How New Media Is Using The Oldest Ad Model Ever
“You Could Be Hit By A Bus!”
Killing Customers With Kindness
I Found Out What She Was Podcasting About
How I Answered Voices.com’s Inquiry
Turning Mountains Into Molehills
Motivation: Your Three Big Needs In A Cool Little Package
Go Ahead. Multitask. But Try It Like This.
The Prodigy Game Doesn’t Deserve This Treatment
I Don’t Want To Go Blind
What Fair Markets Are, And Why Voices.com Isn’t One
Trevor’s Three A’s From Apple On Killing Customers With Kindness
Getting Ready vs. Getting Started
You’ll Never Believe Who Got Rejected By Harvard
There Is No Failure, Only Feedback
Who Is Your Most Dangerous Adversary?
73 Videos In, My First Hater Appears
If You’re The Smartest Person In The Room, Do This ASAP
Your Glasses And Crucial Laptop Positioning Info
One More Insanely Over-engineered Piece Of Gear: My UPS
The Crazy Backward Way IKEA Prices Their Stuff
Voices.com Complained To YouTube That I Violated Their Privacy
The Gig Economy: RIP?
For Your Health: Not Perfect. Just Better.
Celebrate Your Isolation!
Mr. Wonderful Is Actually More Wonderful Than I Thought
Let’s Finally Close The Digital Literacy Gender Gap
The Guaranteed Way To Completely Avoid Criticism
The Two Things People Judge About You Within Seconds
Are You Committed? Or Just…Interested?
Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter
How To Voice Copy That’s Set In Italics
Dyslexia, And The Palindromic Poem. The Wha?
Increase Your Chances Of Being Seen And Heard On Facebook
Jamie Has Some Thoughts About Fiverr
Is Simply Discouraging Distracted Driving Enough?
“Young People Are Just Smarter.”
The Real Purpose Of The “Can You Hear Me?” Phone Scam
Beware Of Overkill
Laying Down The Perfect Slate
An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?
10 Rules of Profitable Self Discipline from Napoleon Hill
AMA (Ask Me Anything): Here Are The Answers (Part 1)
AMA (Ask Me Anything): Here Are The Answers (Part 2)
AMA (Ask Me Anything): Here Are The Answers (Part 3)
AMA (Ask Me Anything): Here Are The Answers (Part 4)
AMA Answers Part 5 Plus A Medical Warning
Last AMA Answers (#6): Gear, Services and Success
A 7-Word Reminder: “Don’t correct people when it matters little.”
Do You Have A Plan? And Is It The Right One?
What’s Your Next Big Move? Are You Ready?
Build Your Future On Your Own Platform, Not Someone Else’s
I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy
Time To Accept That I’ve Failed At Something – Happily
Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty
The Amazing Power Of Recognition And Badging
Might We Have A Possible Cause For Alzheimer’s?
Why Podcasting And Radio Are Out Of Whack
Value Enthusiasm, But Value Persistence More
Ten Ways To Make Money With Podcasts Besides Ads
One Quick Question To Find Out How Important Something Actually Is
The Workflow For Producing These Videos (So Far) Part 1
Why Not Wade? And…Why Not You?
Audiobook Narrators: How Paymasters Work, And The One I Recommend
Why Gen Z And Millennials’ Love For Audiobooks Is Crucial
American Idol: It’s All About Story, Not Just Singing
Less Beating Yourself Up, More Talking Yourself Up
Resist Oversharing. Instead, Start A Dialogue.
Vocal Care: It’s All About What Works For You
3 Biases You Should Be Aware Of
3 More Biases You Should Also Be Aware Of
Wow. People Really Grokked Biases. Let’s Tackle Fallacies.
Three More Fallacies You Need To Watch For
What’s Your Imprint?
Fallacy Follies, Volume 3
Two Last Big Creativity-Crippling Fallacies
Fail Sooner To Succeed Sooner
A New Lead Source For Performers: Voice Assistants And Smart Speakers
A Great Way To Handle Trolls and Haters
Quantity Does Not Usually Equal Quality
Is Facebook Truly A Monopoly? No More Than Microsoft Was.
Fear Of The Unknown, Or The Day Before My Surgery
A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t
Want To Grow? Don’t Go It Alone.
How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.
Why I Give My Agents 10% Of Everything
Not Just Explainer Videos, But Video That Explain Things Spectacularly
Mental Floss To The Rescue: Skills You Can Pick Up On YouTube
What’s Better Than Willpower? Grit.
Regarding Apple’s App Store: Be Careful What You Wish For, Pepper
Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?
Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair
Sooner Or Later, I’m Really Going To Tick You Off
Just Because You Can Do Something Doesn’t Mean You Should
Wait, What? Audacity Records In The Background?!
Enjoy Your First Booking. Pay Close Attention To The Next Three.
Pattern Interruption And The Musicality Of Voice Over
Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?
Increase Your VO Accuracy, And You’ll Increase Your VO Profits
Age Range Isn’t Really A Valid Metric For VO
What Is The Overton Window?
How To Stop Jealousy From Killing Your Progress
Even The Bible (And Game Of Thrones) Has One-Star Reviews
How Much Is Enough To Make Per Hour?
With Royalty Share Plus, ACX Makes Hybrid Stipends Official
Wait, Vices Can Be Good For Your Health?
What A Lovely Thing To Discover: Praise From CourVO
I Figured Out What I Provide: The Onboarding Performers Don’t Get
You Don’t Need Permission To Care Or Contribute
It’s Not Just You. It’s The Superstars, Too.
Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.
The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over
How My VAs Support Me And My Team
What Exactly Is “The Cloud?”
The Often “Most Difficult” Concept I Teach
Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.
Don’t Mistake The Joy Of Knowing For The Joy Of Doing
Why Giving Yourself Some Simple Homework Can Be Life-Changing
One Weird Trick I Do That Makes My Note-Taking Superhuman
The Worst Thing About The Biggest Money-Making Entertainment Category
What Can We Grab From A Schedule This Strict?
Get Better At Executing Today’s Plan By Starting Last Night
How To Create Useful, Organized Audition File Names
Where To Find Related PDFs For Audiobooks on Audible
I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?
Our Digital Attention Span Is Incredibly Brief
“Serves You Right!” She Actually Has No Idea How Right.
Create A Safe Environment For Self-Improvement
Why I Use One Single Channel For Crucial Communication
The Even Cheaper AT-2020 USB Plus Microphone?
Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters
Leo Makes Your Searching Spectacular
On Asking For Things Performers Can’t Do
How To Battle The Urge of “Efficiency”
One More Best-Of-Breed Way To Brilliantly Complain
Changing Audacity’s Sampling Rate To 48,000 Hz
10 Words Of Encouragement When You’re Stuck
One More Best-Of-Breed Way To Brilliantly Complain
Why You Must Wear Headphones When Recording
Two Cases Where You Might Not Want To Simply “Follow Your Passion”
Having Fun With Headphone Volume
Please Stop Rushing To Perform
Something To Consider: Everyone’s Internal Menu
One Crazy Key To Creativity: Pure, Unadulterated Boredom
For The Sheer Joy Of It
The Most Commonly Consumed Media Is…!
What’s Dangerous For Us To Care About
Please, Clever Copywriters…Stop Using This Term
Wait, Wait…What? They Actually Listened?!
Why You Should Take The Same Classes Twice
How Your Character’s Menu Informs Your Performance Choices
What Shouldn’t Be Your Metric For VO Success
Someone Awesome Who’s Also Rising To A 365-Day Challenge
Union Or Not, Start With Union Rates
O. M. G. Look What Matt Zurbo Did!
So Where Will That Huge Facebook Fine End Up?
The Root Words of “Typecast”
Avoid That One Obvious “That Worked” Sound We Make
Why Union Members Can Audition For Non-Union Work
200 Auditions. 1 Booking. A Ghost. Really?
I Can’t Do One Thing I’m Asked To Do Every Single Day
One Of Your Secret Weapons: Agility
Do Networking Events Make You Anxious? Let’s Fix That.
The Difference Between Mansplaining and Advice?
Project X Is Just About Ready. I’m A Bit Giddy.
Raw YouTube Captioning
hey there it’s David H Lawrence the 17th
and I’ve got a pet peeve I have to get
off my my my chest it’s been a pet peeve
of mine for a long time I used to work
with windows boxes back in the days of
Windows 95 even before that with dass
with the original sort of text-based
Windows when Microsoft was trying to
imitate what Mac was doing back in the
mid 80s early 80s and ever since then
I’ve been sort of presented with this
this notion that the word slash and
backslash have been used interchangeably
it wasn’t so bad before the web came
along in the early 90s but in the early
90s it was clear that Tim berners-lee
did not want the backslash being used in
any sort of path for the web he was a
Mac person a UNIX person didn’t want
back slashes so it really rankles me
when I hear anybody saying backslash
when giving a URL happened the other
night on CBS Evening News Reena Ninan on
the weekend edition of The News said you
can get more on this at cbs.com or CBS
news.com backslash interview or
something and I’m like it’s slash and I
guess he you know I really shouldn’t
have to worry about it so much but the
marketer in me says if somebody sees it
that’s one thing it wasn’t so bad that
was on television but when somebody
hears it on the radio and they know the
difference between a forward slash which
is a slash and a back slash which is a
completely different character and
illegal and will not get you where you
want to go I wonder if the advertiser
suffers in terms of response and it
really rankles me when it’s somebody
that I love and that should know better
and that is basically the situation with
zum-zum was running a whole bunch of
radio spots where they were saying yeah
get your free trial at zoom dot us
backslash radio and I’m in my car and of
course I’m yelling at the radio that’s
not right it’s slash radio and then I
thought to myself I wonder what their
response has been like so I have a
salesperson at zoom that I used to work
with I have a new one now but I called
them up and I said hey um I was
wondering if you could put me in touch
with your marketing people because you
know I got a thing that I need to tell
them about I think is important and I
got a chance to talk to the marketing
lovely woman at at zoom I actually
confirmed that it was the marketing
director by going over to LinkedIn and
seeing what her profile was and I told
her the situation and she said oh I
didn’t even know I didn’t even I didn’t
even proof the script in that way I was
more concerned about calls to action and
benefits and features and all that sort
of thing and I’m like I wonder what your
response has been like and if people
actually typed the back slash character
rather than the slash character and she
said actually our radio stuff wasn’t as
good as I thought it would now there’s a
million different reasons why that could
be maybe they weren’t giving making a
crushing offer maybe they were catching
people at the wrong time maybe they were
buying on the wrong radio station
there’s a million reasons why I wouldn’t
work but she said I always want to
minimize the errors that were making so
let me look into it so there’s that who
knows what’s going to happen and then
another thing happened with zoom on the
same day I don’t know if you’ve heard
about this but zoom had an issue a
security hole that was discovered where
they were installing a little tiny web
browser like Chrome but like a little
tiny one to reinstall zoom in case
somebody accidentally uninstalled it
that’s the the the poor man’s version of
that story it was a little bit more
insidious than that it was possible to
to get on people’s computers in a in a
certain way and zoom fixed it but now
here’s what they did to fix it they
added an uninstall zoom command to the
Mac the Mac app it’s only this is only
something on the Mac and you know where
they put it they put it at the very
bottom of the zoom menu each app has its
own menu named after the app and there’s
a single command that has been at the
bottom of that particular menu and the
file menu before it before the Apple
menu was a thing and that’s quit and
there are some people who prefer to go
to that menu
on the bottom they know that’s where
quits gonna be rather than knowing that
command Q is the keyboard equivalent for
this please bear with me as I share this
with you I know it’s really geeky but
the thing is I almost uninstalled zoom
twice I use oom every day and I always
quit by by choosing that thing cuz I’m
usually working with menus as I’m doing
things my my hand is already on the
mouse if I’m typing something there’s a
better chance that I’ll use a keyboard
equivalent but I almost uninstalled zoom
twice because of where they put it so I
had to send a note to everybody to my to
my sales person to this marketing woman
to zoom tech support you know and I got
back a note saying yes we got your note
so we’ll get back to you as soon as we
can who knows what’s going to happen but
it’s dangerous because some people will
do it and they will see something pop up
and assume that is that the thing that’s
popping up is do you want to quit you
know the Jewish mother interrogatory
that says are you sure you want to quit
I know you asked you wanted to quit but
do you really want to quit and instead
what it’s saying is do you really want
to uninstall zoom and if you look at it
really quickly and you click it as oh so
who knows who knows if that’s the case
but please clever copywriters don’t
write backslash so that people saying
backslash say the wrong thing it’s
always slash in a URL always never an
honest to god if it’s a public URL if
it’s a URL with HTTP or HTTPS at the
beginning of it it does not have a
backslash in it just doesn’t certainly
not one that you’d want to announce on
the radio in a commercial because you
want those URLs to be short anyway there
it is rant over sorry I took up your
time but my question to you is how do
you feel when somebody says something
that you know is incorrect that you know
is not going to help them is not going
to be beneficial to them what do you do
do you just ignore it cuz like that’s my
choice I could do that
help me please I’m begging you
if you’d like to join my list I’d love
to have you on it so that I can give you
more useful things then maybe this was
on a regular basis let you know when
these videos come out if you want to see
those things in your inbox which I’d
love to make your inbox more useful go
ahead and find the SUBSCRIBE box
somewhere on this page and subscribe to
my list if you’d like to see the latest
episode of these videos that I just came
out with go ahead and click on that
frame there and YouTube will play them
for you I’m David H Lawrence xvii thank
you so much for watching and I’ll talk
to you tomorrow.