Pattern Interruption And The Musicality Of Voice Over

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Hey there!

In a workout session with my clients, the idea of “pattern interruption” came up. This is a concept that revolves around what happens when you violate the expectations of a listener on purpose.

In particular, we talked about the melody we use when giving IVR users the action needed for a particular option, and the melody we use when beginning or ending a commercial with the product or brand name.

Here are the details.

Hope this helps!

David

Responses

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  1. My favorite pattern interruption is Haydn’s sudden loud chord in the slow movement of his “Surprise” symphony to wake up Prince Paul II Anton Esterházy, his employer, who would always doze off during Haydn’s concerts, which pissed off the composer. 🙂

  2. Great info. But I don’t remember pattern interrupt from your lessons.