In another issue, I talked about not trying to specialize in VO, but being a generalist.
There’s more to that – and it has to do with your brand. Here’s what I mean.
You might think that your brand will dictate what kinds of VO you’ll be best at, and most successful at.
To a certain degree, perhaps.
But for the most part, we might be selling ourselves short if we only market with our core brand.
An example: when I first moved here, I thought with my amazingly handsome face and startlingly masterful physique (sarcasm fully intended), and my background in morning radio shenanigans, that I’d be sitcom-city, baby. Crazy frat boy that never grew up, nutty neighbor, goofy uncle.
Here’s the brand I was handed: creepy, evil villain.
Oh, sure, recently, some of the Disney sitcoms have cast me as the nutty-neighbor-goofy-uncle type, but for the longest time, creepy, evil villain.
But if I had only marketed the brand I thought I was, and wasn’t open to other possibilities, more general in nature, who knows what I would have missed out on.
What categories of VO are you missing out on? What have you simply dismissed as “not your brand?”
Find them. Lean into them. Be ready to kill at them.
Hope this helps!