13254: Content: The More Personal, The More Universal

Hey there, hero!

Early in my career in radio, I thought the more inclusive and general I was with my on-air content, the more people I’d attract.

I learned that having the audacity to bring my own very personal sensibilities to everything I do was a much better approach.

Just being me was the more attractive and authentic thing to do. It didn’t make everyone happy, but it was the path to truth in performance.

It’s also a hell of a lot easier to make my stories completely my own, rather than try to come up with the version that the highest percentage of the audience would want.

So…have the absolute gall to just. be. you.

Be the authentic person you are, and watch the bees come humming to your garden.

Does this seem bass-ackwards to you? Does it seem counterintuitive? Or is this hitting the mark? Let me know in the comments below.

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  1. I feel like this simple but powerful approach gets overlooked far too often. I’m familiar with it but over time it can start to fade into the background a little for me. Thank you for bringing it forward for me again David. Much appreciated.