13214: Felt Any AI Guilt Yet?

Hey there, hero!

AI in general, and synthetic voice and image generators in particular have led to a lot of FUD in our industry.

FUD? It’s an acronym that means Fear, Uncertainty and Doubt.

We fear being replaced by AI-generated models that would lead not just to the loss of jobs, but the possible deletion of the human contribution to creative work.

And yes, that’s a possibility.

So when you grabbed ChatGPT and had it re-write your bio for you, or you had Perplexity answer a question you had, or you had Bard come up with some HTML to help you get something handled on your website…how did that make you feel?

(That last one happened to me, and it was a bit unsettling…just how well it worked.)

Can technology be used for both good and evil in your book? What do you make of the basement and the balcony (watch or listen to this episode to find out what the heck I’m talking about)? Let me know in the comments below.

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Responses

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  1. When Avatar 1 in 3D came out, many thought that that was the end of 2D movies and that 3D was here to stay. Technology opens a new door, but most of the time it doesn’t close another. I know that AI will replace some human work, but I also believe that the human touch is irreplaceable. Let’s focus on what humans are good at and what AI most likely never will be able to achieve. In those segments, we can thrive. And if AI can help us in this human endeavor, would it be wrong to use it?

  2. I use it as part of my toolbox, it helps me with creativity. I also choose to own it as opposed to hiding it.

    I asked Chat GPT to rephrase this in a lighthearted manner-
    Chat GPT example – I keep it in my creativity toolkit—it’s a handy little helper! Plus, I’d rather embrace it than tuck it away.

  3. When you hear certain voices, you really connect with them: James Earl Jones, Sam Elliot, to name just a couple. We have a relationship with some of these. I have never heard anybody laud Siri’s intonation or mention how Alexa really got an emotional response with it’s vocals. Some business will be lost, some wont…welcome to the new competitor.

  4. Useful and appreciated: Googling a question and getting what is often a comprehensive and correct answer right at the top of the page. I do try to click on an article for corroboration and so they don’t lose all the traffic to their site. Often ChatGPT will have lifted the complete relevant sentence from the article. Which seems plagiarism-adjacent.
    Un-useful and unappreciated: those horrible, awful sounding AI voices narrating long biographical YouTube videos, probably also written by AI. I close them immediately, hoping that people won’t become accustomed to that level of performance, making it more acceptable to their ears and helping take jobs away from voice actors.
    Which brings me to the mezzanine – partly useful yet annoying. I was struggling to write a new bio, and my brother asked AI to do it. It was both okay and truly awful. Like one of those biographical videos. It screamed inauthenticity. But useful in that it made me say, “Well I can certainly do better than that.” Which I did.
    Best: finishing an email sentence for me in a business email in just the right way and better than I would have said it.
    Thanks for making me think about all this in a fresh way!

  5. Useful and appreciated: Googling a question and getting what is often a comprehensive and correct answer right at the top of the page. I do try to click on an article for corroboration and so they don’t lose all the traffic to their site. Often ChatGPT will have lifted the complete relevant sentence from the article. Which seems plagiarism-adjacent.
    Un-useful and unappreciated: those awful and awful-sounding AI voices narrating long biographical YouTube videos, probably also written by AI. I close them immediately and hope that people won’t become accustomed to that level of performance making it acceptable and helping to take jobs away from voice actors.
    Which brings me to the mezzanine – partly useful yet annoying. I was struggling to write a new bio, and my brother asked AI to do it. It was both okay and truly repellent. Like one of those biographical videos. It screamed inauthenticity. But useful, in that it made me say, “Well I can certainly do better than that.” Which I did. Thanks, AI… I guess.
    Best: predictive text finishing a sentence for me in a business email in just the right way and better than I would have said it.
    Thanks for making me think about all this in a fresh way.

  6. I did an AI project last year, and was very embarassed that I did it, but I needed the money. It was the job from hell. So I don’t tell too many VO people about it.